ABOUT FOND

FOͶD stands for Fear Of Never Doing—a mindset, a movement, and a brand built on action. Founded by Isaac Angking, FOͶD represents the drive to overcome hesitation, push boundaries, and chase what sets your soul on fire.

We believe that the greatest regrets come not from failure, but from inaction. From the things we never attempted. This philosophy drives everything we create and everything we stand for.

We believe in quality over quantity, producing limited-run, high-quality garments that last. Our ethical sourcing and manufacturing practices ensure that every piece is made responsibly.

Each decision we make—from material selection to packaging—is guided by our commitment to minimizing environmental impact while maximizing product longevity and quality.

Our collections are inspired by intensity, passion, and purpose. Every detail in our pieces—from fabric to embroidery placement—carries meaning, reinforcing the FOͶD message.

We create more than just clothing. We create reminders of what matters: taking action, pursuing passions, and living with intent.

No more waiting. No more hesitation. Just action.